Public Relations Campaign
Soda Vine, Rexburg, ID
Soda Vine Campaign | Presentation Video
- Categories: PR Campaign
- Released: December 2014
- Online: www.vianneyalcala.com
- Client: Robyn Eastin
Presentation Video
I shot and directed a video of some of the responces that we got as we interviewed people out on the street and on the college campus. we were able to see the faces that made up the community in order to help ourclient best target her consumers.
Soda Vine Pr Campaign
With a group of three other college students, executed a PR campaign for a local restaurant in the small town of Rexburg Idaho. The goal was to help a forgotten restaurant be new, hip and popular with the locals and college students in town. We completed a series of surveys in the community and in the college, redesigned logos, store appearances and social media websites. We developed a strategy to help the restaurant get more attention from the locals and also the university students, who make up most of the population in that town.
View Project